How to Do Keyword Gap Analysis: The ‘What’ You Must Know

In the world of SEO, we're often quick to ask 'how' to do something, especially when it comes to strategy. A keyword gap analysis is just one of them.

Let's understand what it actually reveals and why it’s the sharpest arrow in your SEO quiver.

Keyword Gap Analysis - A Brief Overview

Keyword gap analysis is the process of identifying keywords your competitors rank for that your website doesn’t.

It is the clearest mirror you can hold up to your content strategy, and it shows exactly where you are falling short.

Since there is no room for guessing what your audience is searching for, you must leverage real search data to close the visibility gap between you and your top rivals.

What Does It Help You to Discover?

This isn’t just about filling gaps for the sake of it.

Benefits of Keyword Gap Analysis

As mentioned, a keyword gap analysis is for strategic clarity.

It informs your content planning, supports your SEO forecasting, and strengthens your on-page optimisation.

In essence, it’s not just for SEO pros, it’s for marketing teams who want to align content with what actually matters.

How to Do Keyword Gap Analysis

Ready to close the gaps and outrank your rivals?

Here's how to get started with a focused keyword gap analysis that actually drives results:

Key Takeaway: Keyword gap analysis isn’t just research. It’s the blueprint for smarter content that climbs SERPs and converts.

Keyword Gap Analysis Tools to Use

To perform a solid competitor keyword gap analysis, you’ll need reliable tools. Popular options include:

Final Thought

If you’re struggling to grow organic traffic or prove ROI from content, keyword gap analysis offers the clarity you need.

It’s less about ranking for more; it’s about ranking for the right things.

Key Takeaway: Include keyword gap analysis as an integral part of your keyword research.