Grok Chats Are Indexable on Google - Here’s Why SEOs Are Paying Attention

A few days ago, OpenAI publicly indexed all the conversations, which blew up on social media. The company has since taken that down. Now, Grok, the AI chatbot from xAI, is enabling all shared chats to be publicly available, even if people are unaware that conversations can be indexed in search engines. 

The Manipulation Our CEO Discovered

As mentioned, Grok, which was recently launched, also has a shared chat option that allows your chat to get indexed on search engines. People are leveraging the loophole by adding their content to custom instructions and sharing their public chat conversations on Google to get indexed.  Additionally, they use the content to build links and promote them into Digital PR, thus ensuring that their content starts ranking for the targeted keywords. The CEO and founder of Pyrite Technologies, Satish Kumar, discovered this manipulation and demonstrated it to Forbes.

“Based on my conversation with the Forbes team, I explained in detail how every shared Grok chat is getting fully indexed on Google, a new development that has huge implications for SEO. During my research, I also uncovered how one business strategically manipulated Grok’s results to boost its brand visibility for search queries on companies that write PhD dissertations for you.” - Satish Kumar, CEO and Founder, Pyrite Technologies.

By seeding branded mentions into Grok conversations and sharing those links, the company referred to in Satish Kumar’s findings effectively created a new layer of search visibility. This approach bypasses traditional content creation and link-building strategies.

Forbes highlighted this in its blog because Satish Kumar’s research showed just how quickly AI-driven platforms can reshape the search ecosystem.

The Common Grok SEO Hacks That are Working

Now, marketers have begun deliberately creating and sharing Grok chats to push their brands into Google search results, turning a privacy scandal into a potential SEO growth hack. 

This is a smart move that can easily scale a brand’s name among the top rankers in Google Search because Grok’s share of organic traffic is comparatively higher than ChatGPT.  

However, the outcome remains largely debatable. That said, many brands are using numerous tactics to leverage Grok for enhanced visibility. 

During his research, Satish Kumar detected that the platform has been intentionally left open for Google to crawl and index. Google bots in robots.txt were neither blocked nor embedded with noindex or nofollow tags. Instead, the chats are enabled to be indexed, thus encouraging smart marketers to manipulate the system and make shared conversations public in Google search.

Some of his key findings are mentioned below:

• Embedding targeted keywords in Grok shared chats: Marketers craft custom prompts so Grok’s responses naturally include their brand tied to high-volume search terms.

• Creating loads of shared chats to generate indexable URLs: Each shared conversation creates a new, crawlable URL, multiplying the chances of being picked up by Google.

• Buying backlinks or spammy digital PR to push Grok shared pages into the Top 10: Shared URLs are treated like any other web page; link-building accelerates indexation and ranking.

• Getting indexed and surfaced on AIO and AI Mode: Once indexed, some of these chats don’t just show in blue links but also start appearing in Google’s AI Overviews and AI Mode answers.

What’s Happening Inside Grok’s Growth and Indexing Scale

The rise of Grok SEO isn’t theoretical. It is already measurable in the numbers, and the following statistics that Satish Kumar researched attest to the same:

• Brand search volume growth: Grok went from 0 to 550,000 monthly brand searches in just 4 months, fuelled by publicity and its controversial indexing practices.

• Aggressive indexing: Since February 2025, Grok has pushed over 381,000 shared chats into Google’s index, with 1,376 keywords ranking in the U.S. alone.

• International footprint: Grok SEO isn’t limited to English markets. 600 indexed keywords in Japan and 146 in Canada show that it is a global phenomenon in the making.

Why SEO Professionals Should Pay Attention

This development isn’t just a novelty. It’s a wake-up call for SEO professionals. Here’s why:

• New content loophole: Shared Grok chats can act as auto-generated landing pages, indexed by Google with zero technical effort.

• Potential brand exploitation: Businesses already use custom instructions to make Grok recommend only their brand, creating unfair visibility advantages.

• Search manipulation risk: By layering backlinks and digital PR, these Grok URLs can climb into the top 10 rankings, even with little authority.

• Content Authenticity Concerns: If manipulation becomes widespread, it could dilute trust in what users see in SERPs.

Important Takeaways for SEO Professionals

As a digital marketing professional, we can no longer ignore the new wave of Grok SEO. At the same time, we mustn’t forget what history taught us and tread this trend cautiously while treating Grok, or any other AI Chatbot platform, with a critical lens.

A few essential lessons that Satish Kumar would like to pass on to other SEO professionals:

• Monitor site:grok.com queries: Monitor indexed Grok URLs in your niche to see who’s exploiting this loophole.

• Consider defensive SEO: If competitors are gaming Grok SEO, you may need to counter with your tactics or mitigation strategies.

• Explore as a short-term hack, but with caution: The loophole works, but history tells us Google eventually clamps down.

• Expect Google to respond: Once this loophole gains more visibility, de-indexing, algorithm filters, or outright penalties are likely.

Conclusion

Grok SEO may feel like a gold rush, but it is still fragile. The loophole is real, the growth is measurable, and brands already exploit it. However, history shows that Google hasn’t tolerated manipulation for long. As SEO professionals, the more brilliant play is to study the trend, prepare defensive strategies, and experiment cautiously, without putting your brand’s reputation at stake.